Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.

Enterprising people know all the benefits of optimizing their online advertising, and because of this fact the ‘pay-per-click’ (PPC) technique has been developed to meet the need. PPC is certainly at the cutting edge of Internet advertising today, because you ‘bid’ or budget on the exact amount you want to put into your advertising campaign, giving you the choice to state just how much you’ll pay each time someone clicks on your ad.

For instance, if you bid five cents a click, that’s how little you’ll pay for your advertising - and you’ll only have to pay that five cents each time a consumer clicks on your ad! Budget marketing via pay-per-click search engines should encompass the following integral steps of creating, optimizing and managing your advertising campaign or ‘sponsored search’ on the most widely used search engines including Google, Yahoo, MSN, Earthlink, American Online, Ask Jeeves and CNN.com - just to name a famous few!

The most widely touted benefit of budget marketing via pay-per-click search engines is that it delivers your product information and your web site to the very consumers online who are searching for such products, be it business, science or technology-related, trips and travel, car buying, entertainment ideas or wedding planning! Your business specifically reaches those already interested in knowing more, and enthusiasts of budget marketing via pay-per-click search engines will tell you that no other advertising medium can give you that kind of bang for your advertising buck.

Other pluses of budgeting via PPC are that your ad can be targeted to regions you specify, whether you want the entire world to know, or just focus on your local area at the moment. Your ad can also be tracked towards search engines that receive the highest amount of keywords specific to the product or service on your website. Whether you have a home based business or you’ve just been appointed Director of a countrywide multi-national, your business will benefit from budget marketing via pay-per-click search engines. Seek out experts who will

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Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?

What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:

"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back."

How many times have you heard an ad salesman say:

"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers."

Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website.

Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company.

As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this?

Imagine placing an ad in a magazine and asking the salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day.

"Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do.

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Making Money With Adsense

Advertising revenue and Google Adsense go hand-in-hand.

The Internet has regained a lot of credibility since its fall from grace at the end of the 90’s.

This means more businesses are spending more money to get customers via the Internet. And it’s possible for you to cash in on those millions of dollars.

Google has an advertising program, involving four parties:

• Google
• Customers paying for the ads – through the Adwords program
• Visitors clicking on the ads – on search engine results pages and websites
• Website owners running the ads on their websites – through the Adsense program. These are the people making money from ad revenue.

For an example, look no further than the page you are on at the moment. Notice down the right hand side of the page and also in the top left of this article there are groups of ‘Ads by Google’ (if can’t see them its because either you are not in the US or not reading this article on my website).

Google has developed technology that automatically senses what the theme of the page is and then displays ads that are suited to the theme. This way the visitor will see advertisements likely to be of interest.

The Adwords customer (the advertiser trying to sell a product or service etc using these ads) is billed every time a visitor clicks. The amount depends on the cost of the ad, which is basically determined by advertising demand.

Revenue from that billing is split between Google and the owner of the website where the visitor clicked. If the ad costs the advertiser 50 cents per click, Google gets 25 cents and the website owner running the ads gets 25 cents.

If you were to click one of the Adsense ads you see on this page I’d get 50%.

Google Adsense is not the only program you can use to place ads on your site. Companies like Searchfeed offer similar programs but Adsense is where the money is.

There are a few key elements to successfully earning revenue from Google Adsense:

• Create website pages to rank well in the search engines. No visitors =no clicks=no revenue
• Strategically position your Adsense ads to attract the most clicks.
• Target keywords that have a high click price, thereby earning more per click.
• Make sure the words you target have enough searches per month to be worth the effort of creating a webpage.
• Make your site a valuable resource so visitors return.

Some more advanced strategies include:

• Create a valuable newsletter that visitors want to receive. Publish each issue on a webpage with Adsense and notify subscribers by mail with a link to the page (this method also minimizes risk of your email being filtered).
• Target less competitive keywords for your search engine rankings but direct the traffic (legitimately) to pages with more competitive keywords because the Adsense ads will pay more per click.
• When choosing Adsense ad design (you can choose color and format) avoid designs that are obviously ads. The less they look like ads the better.

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